Most products are not retrieved because they were not searched for. They end up being picked up when something on the shelf stops their walk. An ordinary shipping carton on the retail shelf does just the opposite, it integrates into the background, requires employees to open it before a product can be sold, and provides a new product with no opportunity for an impulse buy. A shipping carton becomes a point-of-sale fixture with the use of custom display boxes, so when a product is put on the shelf, it is ready to sell, with no additional hardware to install and no extra labor to do.

Custom Display Boxes are custom-made boxes tailored to meet your specific requirements.

Point of sale packaging, are retail display cartons that are intended to be used for shipping a product and then immediately turned into a countertop or shelf display, typically by a fold-down lid, tear-away panel, or open-face design. In contrast with traditional boxes, a custom retail display is designed with high-end graphics and structural elements that will be seen by the end-user, and not merely by the warehouse staff.

Retailers and Brands rely on display packaging products for a variety of reasons.

• Faster product discovery, a branded display box on a shelf or counter will catch attention, a plain carton or single unit won’t.

• Savings on set-up time, staff open the shipping case to use as the display, and no separate unboxing and shelving step is required.

• Shelf display packaging ensures a consistent brand presence, with the same packaging, colors, and messaging throughout all retail stores.

• The higher the impulse conversion, the closer to the point of sale or the eye-level the packaging is, the more consumers will be persuaded to purchase the product.

• Looking good in transit and on the shelf, one box replaces a shipping carton and display fixture, with cost and material savings at both ends.

Features & Specifications

• Material: Corrugated board for durability, SBS or Kraft for display panels to be seen.

• GSM/Board Weight: The higher the number, the heavier the corrugated; the lower the number, the lighter the board.

• The printing options include full-color offset or digital printing on all customer-facing panels, matte or gloss finish.

• Sizes & Styles: countertop displays, floor-standing displays, tray displays, pallet displays, all customized to fit your product’s dimensions.

• Product finishes include spot UV, foil stamping, and die-cut window openings, which demonstrate the product without opening the case.

• MOQ: No Minimum on most standard display styles, useful when you are testing a new product launch before going the retail route.

Display Packaging Applications

Retail chains have been leveraging retail display cartons for new product introductions and seasonal promotions when space is required to do more. Cosmetic and personal care brands use add-on selling tactics with countertop displays close to the cashier to inspire impulse purchases. The floor displays are used for food and beverage brands for end-cap and aisle positioning. 

How to Choose the Right Display Box Supplier

Don’t ask what happens after the first day of use, asking how the display performs after repeated restocking is more significant, since a display that sags or loses shape after a week on the floor is not working. Ensure the design of the structure has been validated using the actual load and not a lighter specimen. The biggest problem shelf display packaging brands will have is creating a display that seems sturdy in a render, but doesn’t hold up when the products are on board. The second has to do with not doing a retail-floor test before the full roll-out, and this is where structural weak points come to the surface.

The advantages of using a Custom Boxes Manufacturer (CBM).

Since Custom Boxes Manufacturer constructs the structures in-house from design to die-cut, no vendor changeover is necessary for structural changes. All orders come with Free Design support, No Minimum with standard display styles, eco-friendly board options, and Wholesale pricing with fast production throughout the USA.

FAQs

Q: Does the display box need to be the shipping box? 

A: Yes, most of the custom display boxes are designed to ship the product and transform into the retail display with no repacking.

Q: What is the load capacity of a custom display? 

A: It depends on the weight of the board and the design of the structure, which is tested with the specific product weight before full production.

Looking for a way to use your Shipping Case for selling?

Request a mockup of your design, a wholesale quote for it, and how it fits on a shelf.

Call: 713-978-0088 Email: sales@customboxesmanufacturer.com.