Customers have been singing the same complaint to e-commerce brands: reduce plastic, reduce waste, increase accountability for what lands on the doorstep. The pressure that is generated is not something plastic mailers or mixed-material boxes can withstand: They are difficult to recycle, don’t look great in photos for unboxing content, and convey the wrong message for a sustainability-minded brand. Custom Kraft mailer boxes can help eliminate this without necessitating that the brand be compromised. They are delivered safely, they print well for branding, and they do not end up in landfill as they are recycled.

What is a custom kraft mailer box?

Sustainable ecommerce packaging are cartons shipped flat, then folded to create a secure box with no tape or glue; they are manufactured from Kraft paperboard, which is a naturally brown, recyclable paperboard made from wood pulp. They’re sustainable ecommerce packaging and are designed to take the place of plastic poly mailers and mixed-material boxes, without sacrificing product protection or brand colors.

Brands are shifting to Kraft Mailer packaging

• True recyclability: single-material kraft shipping mailers are recycled in the regular paper recycling systems, whereas poly mailers and boxes with plastic laminated inside are not.

• Reduced material usage: Kraft board usually has a higher recycled content than white paperboard products.

• Natural material is well-suited to create strong branding with printed kraft mailers, which provide the tactile finish that plain plastic mailers can’t match and offer a premium feel.

• Visible sustainable packaging supports a brand's sustainability messaging, rather than detracting from it at the door.

• Properly rated Kraft stock will protect products during shipping as well as standard corrugated without the use of plastic reinforcement.

Features & Specifications

• Kraft paperboard (single wall or corrugated Kraft for heavier materials).

• Typically 300-450gsm, depending on the weight of the product and distance of delivery.

• Printing: Full colour offset or direct to Kraft, including interior branding.

• Sizes: custom-built to product size to minimize excess air and material.

• Finishes that work well on natural Kraft without plastic lamination include matte varnish, spot UV, and debossing.

• MOQ: No Minimum on most standard mailer sizes, perfect for brands wanting to test their packaging before making a full commitment.

Who Uses Custom Kraft Mailer Boxes?

Direct-to-consumer brands rely on Kraft mailers as their main custom ecommerce mailers because they are in alignment with sustainability messaging that is already in place on their website and marketing. Recyclable boxes are utilized by  printed kraft mailers companies for regular deliveries in which recyclability is important to customers that value retention. Kraft mailers provide apparel and accessory brands with a way to cut plastic, while not increasing the weight of the shipment. Specialty food and wellness brands love them as it helps support the eco positioning of their food products, which is natural. Their natural appearance reinforces an already eco positioning of a specialty food and wellness brand.

How to Choose the Right Kraft Mailer Supplier?

Make sure the board’s weight and distance ratings are correct for the product being sent, not the product when it’s on sale. Ask if the mailer is a “self locking” design or if it needs to be taped, and tell them that tape is a limitation of the sustainability message you’re trying to send. The most frequent error a brand makes is selecting Kraft board, which is not suitable for the product, leading to the corner tearing off or the shipments being crushed. The second is that everyone assumes all Kraft packaging is recyclable, which is not the case with some eco packaging boxes that have plastic-laminated interiors.

The advantages of using Custom Boxes Manufacturer (CBM)

CBM offers both recycled and eco-friendly board options, with Kraft mailers being produced directly, not subject to reseller markups. All orders come with Free Design support, No Minimum on standard mailer sizes, and fast production shipped all across the USA.

FAQ

Q: Will Kraft mailers safeguard delicate or heavy items? 

A: Yes, if the board weight and flute type are matched to the actual weight and distance of the product being shipped.

Looking to take the first steps towards sustainable packaging?

Design a mock-up and obtain a wholesale quote for Kraft mailers to fit your product.

Call: 713-978-0088 Email: sales@customboxesmanufacturer.com.