A brand that claims to be making a sustainability leap while continuing to ship in plastic-wrapped, superlaminated boxes is making a promise that the packaging can’t substantiate. That margin is immediately examined by customers, and particularly by those customers after a brand has stated it’s changing. When you move towards eco-friendly packaging, the change is not just a gesture on a website but a transformation in the packaging you offer your customers within real-world surroundings. Empress Packaging is creating Custom Eco-Friendly Boxes for brands throughout the USA that are looking to move away from materials that no longer align with where the business is going.

What are the reasons to opt for customized eco-friendly boxes instead of a regular change?

Most brands interested in going green begin with the product, and then tackle packaging later, but packaging can be the most tangible evidence that a customer sees an effort to go green. Recyclable packaging boxes made from uncoated or FSC-certified materials eliminate the plastic-laminated, foil windows, and mixed materials that make it difficult to recycle boxes in the first place. Sustainable Packaging Boxes do this at the design level, not at the end of the box, by putting a recycling symbol on a box that does not meet basic requirements for recycling. Packaging must not be an afterthought or trail behind a brand's adoption of the change.

Sustainable Packaging Boxes offer several advantages, such as:

Eco-Friendly Custom Packaging has a payback in a number of distinct areas. Branding: green product packaging that is honest and uncoated helps to create trust among a customer base that already scrutinizes the labels well. Protection: eco-friendly custom packaging designed with the right-sized inserts to protect the products without over-compensating for a poor fit. Cost savings: recyclable packaging boxes eliminate unnecessary layers and void fill, contributing to a reduction in material costs while also reducing waste. Sustainable materials, Kraft packaging boxes and FSC-certified boards now offer equal structural integrity as coated materials, while also being eco-friendly, sustainability does not mean sacrifice in strength. Customer experience: visible waste avoidance is an extra validation point for customers even before they try the product.

Where Custom Eco-Friendly Boxes Are Used?

Consumer goods brands that are transforming and adapting their positioning to sustainability must have packaging that meets new marketing promises with no disconnect. Brands that are transitioning to green packaging must have kraft packaging boxes  that meets grease, moisture, and shelf-life needs. Beauty and personal care companies require sustainable custom packaging that aligns with their clean-formula messaging, which exists within the product. Green product packaging for retail and gift brands requires a look and feel that is attractive on camera and doesn’t rely on plastic finishes to give it a high-end image. All of these treat the packaging as part of the sustainability promise, rather than as a separate promise.

Customisation Options for Environmentally-friendly Boxes

Empress Packaging offers custom boxes that are environmentally friendly, they are created in uncoated kraft, recycled board, or FSC-certified stock, depending on what a brand is required to demonstrate with the packaging. Part of the overall trend is the use of soy- or water-based inks by brands that are not using petroleum-based inks for printing. Inserts are cut to match the product itself to eliminate the negative void fill that detracts from green messaging. Finishes forgo foil laminates and plastic coatings in favor of 100% recyclable finishes. The most frequent error that brands make during this transition is selecting a finish that appears high quality but is not recyclable, effectively undoing the entire transition.

FAQs

Q: What’s the minimum order of sustainable packaging boxes? 

A: Depending on the stock used and printing techniques, as verified in the quote.

Q: What’s the production time? 

A: The availability of materials and the complexity of the finish will affect the timelines.

Q: What packaging changes are possible without a complete overhaul that would allow for the incorporation of more environmentally friendly materials? 

A: Yes, most designs can be re-specified without having to start from scratch.

Get Your Free Quote

Only when a customer receives a box to support the claim can it be considered a sustainability claim. Empress Packaging is a manufacturer of green Product Packaging alternatives in the form of boxes for brands throughout the USA transitioning to a green packaging process. Visit query@empresspackaging.com  for a free quote and/or contact (888) 900-7629.