Building a Keynote Into a Sales Kickoff Agenda
The annual sales kickoff is one of the most important events in a company's calendar. It launches targets, introduces new products, and sets the mood for the year. A well-chosen keynote can lift the whole event, but only if it fits the agenda around it.
Decide What the Keynote Is For
Some kickoffs need energy to start the day. Others need a shift in mindset before tough targets are announced....
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