Losing Affiliate Revenue to Bad Tracking? Here's What Integration Actually Fixes
You've got a decent affiliate program running. Partners are sending traffic, some of it's converting, and the commission payouts go out every month like clockwork.
But here's an uncomfortable question: are you actually paying for the sales your affiliates generated, or are you paying for whatever your tracking setup happened to catch?
Those two things sound the same. They're not. And the gap...
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