Google Ads vs Meta Ads: Which Is Better for Performance Marketing?
Performance marketing has become one of the most effective ways for businesses to generate leads, sales, and measurable growth. Among the many advertising platforms available today, Google Ads and Meta Ads are two of the most popular choices. But which one is better for performance marketing?
The answer depends on your...
Short answer first: most Luton businesses running Google Ads through an agency pay somewhere between £300 and £750 a month in management fees for a small-to-mid account, or 10-20% of ad spend if the agency works on a percentage model. On top of that sits your actual media budget, the money Google keeps, separate from what the agency charges. That's the number nobody tells you...
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